About Us

Come and find out more about who we are and what we can do for you

Come and find out more about who we are and what we can do for you

We believe that a combination of expertise, experience and care is the hallmark of our practice. You can be sure that While Opticians will provide a complete and thorough eye care service that you can trust.

How it all began

While Opticians was established in 1868 and is one of the oldest established opticians in the Midlands.

In 1936, George Albert While (hence the name) was based at 92 Belgrave Gate. He was a clock and watchmaker.

In 1938, G. Norman While the grandson of the above became the resident optician.

In 1941, during WWII. G. Norman While moved the practice to 49 Belgrave Gate.

When Norman While retired he sold the practise to Cecil Gavzey in the 60’s, who then passed it on to his son Simon, until he sold it in 2000 to myself Swati Modi.

What we look like

Ms Swati Modi<br> M.C Optom

Ms Swati Modi
M.C Optom

Director/Optometrist

I qualified from UMIST in 1993.
I love Optometry and embrace the challenges that each day brings.
Our lives are demanding and exciting, with new technologies and an ever expanding scope of practice through which our commitment to our patients is our prime focus.

I’m so proud of my team here at Whiles.
These ladies are so dedicated and passionate that I feel privileged to be working alongside them.
Not only are they all fabulous colleagues, they truly are an extension to my family.
“Together we make a fantastic team! “
Mrs Smruti Bhojani<br> FBDO

Mrs Smruti Bhojani
FBDO

Dispensing Optician

I have been with While Opticians for over 20 years and I am whole-heartedly
committed to my patients and their needs.
I thrive on the challenges that each day brings, it’s an ever rewarding job.
Mrs Nadja Pryce

Mrs Nadja Pryce

Dispensing Optician

Nadja is the newest member of our team, qualifying in 2005 she has been with us for 2 years since moving to Leicester with her family from London. With her expert eye for fashion and trend, alongside her special connection with children, having ran paediatric community eyecare clinics at London Hospitals, she has truly found her niche.

Mrs Lisa Ashton

Mrs Lisa Ashton

Optical Receptionist

Lisa has been with us for over 11 years taking great pride in her work……a real people person.
She’s usually the first person to greet you or talk to you over the phone.
Lisa, with her compassionate and caring nature will make you feel at ease immediately…..A rare quality!