About Us
We believe that a combination of expertise, experience and care is the hallmark of our practice. You can be sure that While Opticians will provide a complete and thorough eye care service that you can trust.
How it all began
While Opticians was established in 1868 and is one of the oldest established opticians in the Midlands.
In 1936, George Albert While (hence the name) was based at 92 Belgrave Gate. He was a clock and watchmaker.
In 1938, G. Norman While the grandson of the above became the resident optician.
In 1941, during WWII. G. Norman While moved the practice to 49 Belgrave Gate.
When Norman While retired he sold the practice to Cecil Gavzey in the 60s, who then passed it on to his son Simon until he sold it in 2000 to Swati Modi, who led the team until 2024.
What we look like
Mrs Nadja Pryce, FBDO
Dispensing OpticianNadja qualified in 2005 and she has been with us since 2014 since moving to Leicester with her family from London. With her expert eye for fashion and trend, alongside her special connection with children, having ran paediatric community eyecare clinics at London Hospitals, she has truly found her niche.
Mrs Lisa Ashton
Optical ReceptionistLisa has been with us since 2005 taking great pride in her work……a real people person.
She’s usually the first person to greet you or talk to you over the phone.
Lisa, with her compassionate and caring nature will make you feel at ease immediately…..A rare quality!
Miss Amanda Toon, FBDO
Dispensing OpticianAmanda has rejoined our team since 2021, after working with us previously in 2014.
With her background in design, you will see her work on our fabulous window displays. Amanda has amazing style and product knowledge and she'll be as enthusiastic as you over your new spectacles